Social media platforms have changed the life of PR people and the future of PR. Social media allows public relations professionals to get news to the public without having to go through any “gatekeepers.” S.M. allows to constant, fast, endless and free communication. Disney Channel utilizes the three largest social media sites on the web: Facebook, Twitter and YouTube. Disney Channel’s PR promotes brand-building, customer service and information sharing.
I was disappointed in Disney Channel’s Twitter. @DisneyChannelPR only tweets about upcoming episodes, which is fine, but it does not engage fans to get involved. It is mostly one-way communication. To improve they could pose questions to followers to invite people to tweet back to them. This way more people are “mentioning” @DisneyChannelPR on Twitter. To date @DisneyChannelPR has 1,231 Tweets and 35,364 Followers. Each tweet contains a link to the Disney website.
At the time of this post, Disney Channel’s Facebook has gotten 3,838,146 likes! That’s incredible. Something cool that Facebook does is keep track of what people are talking about. By simply typing “Disney channel” somewhere on the site, Facebook is able to count how many times it has been talked about. 56,326 people were posting about Disney Channel on their page or their friends pages last time I checked. Disney Channel’s Facebook page is a little bit more interactive than their Twitter. The page asks for opinions and includes surveys. It also has lots of pictures and videos. The Facebook page encourages viewers to also visit the Disney site.
Disney Channel’s YouTube has hours worth of videos for fans to enjoy. These videos range from music videos by the Jonas Brothers to PSAs about natural disasters. Fans can subscribe to the YouTube page and leave comments for the company.
Disney Channel’s PR team has created a great website for the company. For everything you need to know about Disney Channel’s social media outlets you can check out disneychannelmedianet.com. Disney Channel Medianet contains daily press releases, a program calendar, Disney Channel Facts, media contacts and upcoming events. Something that Disney Channel Medianet includes that the company’s Twitter lacks is a form of two-way communication. On the Disney Channel Medianet site there is a Feedback Form, which allows fans and possibly parents of fans to post questions, compliments and complaints. Disney Channel representatives than answer posts sent to them. Like the other social media sites, Medianet refers viewers to the Disney Channel website.
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