To show community support Disney Channel created the minute long “Express Yourself PSA For Haiti”. The PSA stars 7 Disney Channel actors.
- Jason Earles
- Doc Shaw
The single focus was to make fans aware of the tragedy that was happening in Haiti and to inspire them to do anything they can to be involved in helping Haiti.
Key Messages of “Express Yourself PSA For Haiti” include:
- It’s okay to be upset.
- Use those feelings to motivate yourself to get involved and make a difference!
- Everyone can do something! “Every little action causes a chain reaction.”
- “Join The World As We Shine A Light On Haiti!”
Community relations is a mutually beneficial aspect of PR. It builds Disney’s reputation and trust in society while helping others.
Part of Disney’s mission statement reads, “Our support for the well being of children and families is deeply rooted in Disney's history…” This shows that Disney cares about positive community relations. This PSA is good PR for the company because it is shining light on a tragedy and showing the public that the company cares about the community and being a good neighbor. It is important for parents to believe the television channel their children are watching is promoting positive ideas. If parents turn on Disney, they will lose their fan base.
To improve this project, Disney should have created follow up PSAs to give fans specific ideas of how they can help and how the Disney stars themselves got involved. They could provide a link of where they could donate to Haiti relief efforts. Another idea is to create a forum for kids to post and chat about what they individually did to help Haiti.
