"...I'll take my chances with the public." -- Walt Disney

 "We are not trying to entertain the critics.
I'll take my chances with the public."
-- Walt Disney

Welcome! This blog is about the public relations issues facing Disney Channel, the television division of The Walt Disney Company.



I chose this company because, like most young adults, Disney has a special place in my heart.  All of my childhood memories revolve around something Disney related.  Family vacations, learning to read, stuffed animals, movies, imaginary friends, songs...



The Disney Channel is a television programming network for children of all ages.  It's target audiense is mostly young children, but has a prime-time weekend block for the nine to 15 age group.  There is also the Disney Junior programming block for children two to five.


The characters on Disney Channel are far from what I grew up with.  However, because of Disney's relationship with the public, it has never been left behind. 
As beloved as Disney is to the public, they do face their fair share of criticism.  Disney Channel is known for creating tween idol pop stars who have brought in scandals and bad publicity.  See: Miley Cyrus, Vanessa Hudgens, Demi Lovato.

Parents want characters children can relate to and look up to.  Without the support of parents, Disney Channel is without viewers.  That is why Disney's PR people need to be working 'round the clock, maximizing good publicity and minimizing negative publicity.

 Thanks for visiting this blog and stay tuned for more about Disney Channel's public relations!